Know where your accounting practice stands before you decide anything.
For more than fifty years Rob Knights & Co has benchmarked, valued and advised accounting, legal and financial planning practices across Australia. Whether you are selling, buying, or simply want to know how your firm compares, the starting point is the same: reliable numbers and independent advice.
Three questions we are asked most
Most practice owners arrive with one of these on their mind. Start where you are.
I am thinking about selling
Understand what your practice is realistically worth, what drives the price a buyer will pay, and how much preparation the sale will take. Most owners benefit from starting the conversation two to three years before they intend to leave.
I am looking to buy or merge
See what is currently available, understand how practices are priced, and know what to examine before you commit. Identifying particulars are released once a confidentiality agreement is in place.
I want to know how my firm compares
Charge rates, salaries, typical fees, efficiency and profitability, measured against hundreds of Australian practices. The data firms use to set pricing, review salaries and find where margin is being lost.
Selling a law firm? See law firm broking. Planning further ahead? Start with succession planning.
Working From Home Benchmark Report 2026
Flexible work is settled. Whether it is working is not. Sixty-six Australian practices told us how they are running it: days at home, who is eligible, what is in writing, and what it has done to productivity, culture, junior development and cost.
Twenty-four pages, closing with an eight-question scorecard built for your next partners’ meeting. Survey participants who requested a copy receive it at no charge.
Do you know what your practice is actually worth?
Goodwill is not a rule of thumb applied to fee income. Value turns on client concentration, staff stability, fee mix, systems, lease and premises, and who the realistic buyers actually are. Two practices with identical revenue can be worth materially different amounts.
We have valued more than 11,200 practices. That is the comparison base every valuation is measured against.
There is also a timing reason to have a current valuation on file. Changes to the CGT discount make a defensible market valuation as at 1 July 2027 relevant to any owner who may sell later — we have written about what changed.
AML Benchmark Report 2026
Before the AML/CTF obligations began on 1 July 2026, we asked Australian practices how they were preparing: what they planned to charge for AML work, and the staff time, training and technology they were committing.
Now the obligations are live, it gives you a baseline for checking your own pricing and processes against what the profession planned.
Fifty-plus years of firm history. Thirty years of Michelle’s.
Michelle Knights, principal of Rob Knights & Co, is a recognised leader in mentoring the professional service sector.
Keeping her father Rob’s legacy alive, her experience and specialist knowledge helps accounting, financial planning and legal practices across Australia reach their true potential.
Known for her practical and genuine guidance, Michelle’s passion for supporting clients with up-to-date, personally tailored and step-by-step advice is widely acknowledged within the industry.
We have been engaging Rob Knights & Co for around 20 years across several services including benchmarking, valuation and consulting. The quality of their advice has allowed us to appraise the value of our practice and benchmark against others with confidence.A long-standing client · Benchmarking, valuation and consulting
Michelle’s deep industry knowledge was trusted to deliver the best outcome for us. The result we achieved more than justified our faith in Michelle from the outset.A practice owner · Following a completed sale
Our services
Rob Knights & Co offers a comprehensive suite of services tailored to meet the unique needs of practice owners in the accounting, legal and financial planning industries.
Benchmarking
Compare your firm with peers across Australia on charge rates, salaries, fees and profitability.
Learn moreGoodwill valuations
Independent valuations informed by more than 11,200 practices valued.
Learn morePractice broking
A practical, hands-on approach to selling, merging or buying a practice.
Learn moreSuccession planning
Strategies for a smooth exit or transition, whatever stage you are at.
Learn moreConsulting
Specialist, no-nonsense advice on the operational and managerial side of your practice.
Learn moreKeynote speaking
Current, market-based presentations drawn from Michelle’s industry data and experience.
Learn moreRead the guide before you talk to anyone
Written from what we have seen across decades of practice sales. What drives value, how the process actually runs, and the questions worth settling before you go to market.
Selling an accounting practice
What determines the price, how long a sale really takes, and the preparation that pays for itself.
Get the guide
Buying an accounting practice
How practices are priced, what to examine in due diligence, and where acquisitions commonly come unstuck.
Get the guide
Selling a law firm
The same discipline applied to legal practices, where the buyer pool and the value drivers differ.
Get the guide