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The practice brokers who know accounting from the inside
Selling or buying a practice takes commitment, knowledge and discretion. We bring all three — with a process built specifically for professional practices and run on your behalf, from the first conversation through to settlement.
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Rob Knights Practice Broking gives accounting practice principals a practical, well-structured and hands-on route to sell, merge or buy. We manage the whole process — sourcing, appraisal, promotion, qualification and negotiation — on your behalf, and we treat the quality of the outcome as more important than the speed of the deal, because a rushed transaction almost always leaves value on the table.
Most brokers value a practice on revenue and a multiple. That misses what a buyer is genuinely paying for — and it is where we start.
The certainty of recurring fees — and how much of it survives your departure — matters far more than the top-line figure. It is the first thing a serious buyer examines, and the first thing we do.
If the practice depends on you, the goodwill is fragile. If it runs on systems and a team, it transfers. That single distinction shapes both the price and the structure of the deal.
Fit — clients, culture, location — is what lifts the price and protects the transition. The objective is never the largest crowd of buyers. It is the right one, found discreetly.
We manage the sale of your firm from first appraisal to settlement — a personalised, proactive approach that takes the headache away by negotiating on your behalf, as the vendor.
As licensed brokers with an active database of qualified buyers, we discreetly bring together vendors and purchasers who are the right cultural fit — and bring you only buyers who are willing and ready to acquire.
We structure and negotiate the offer on your behalf — price, retention, earn-out and transition — so the deal completes cleanly and holds after settlement.
More useful than a formal valuation, an appraisal shows how the open market will value your firm for sale — so you set realistic expectations before you go to market.
Independent, expert advice on any aspect of the sale, tailored to your situation and the stage you are at.
We help practitioners and firms searching for an acquisition — from a small parcel of fees to a multi-partner firm — with services tailored to what you are looking for.
We search, source and qualify opportunities on your behalf, and give you discreet, early access to practices that match your criteria.
Guidance on building an offer that a vendor will accept and that protects you — price, retention, earn-out and transition.
An independent read on what an opportunity is genuinely worth, so you move with confidence rather than guesswork.
Independent, expert advice on any aspect of the acquisition, tailored to your goals.
“Michelle was fabulous in helping to sell my practice: no-nonsense, no fluff, straightforward and always available. She communicated clearly and promptly and always did what she said she would do. The process was thorough and Michelle is honest, efficient and trustworthy.”
A practice principal
Whether you are years from a decision or ready to move, the most useful first step is a private conversation. No agenda, no pressure — just an honest read on where you stand and what your options are.
Book a 15-minute call with Michelle
An opportunity is promoted so that genuine buyers can find it — but no particulars that identify a practice are released to any party until a confidentiality agreement is signed. You stay in control of who knows, and when.
At Rob Knights Practice Broking, we specialise in connecting accounting practices and financial services businesses with the perfect buyers or partners. Whether you’re looking to sell your firm, acquire a new practice, or explore strategic partnerships, our expertise ensures a seamless and successful transaction.
Explore our current listings to find the right opportunity for your business goals, or browse our past listings to see the success stories we’ve helped create.
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No. Practices are bought and sold privately every year, and for practitioners comfortable managing the process themselves we publish the Buy or Sell Without a Broker DIY Toolkit, built on the same structure and templates we use with our broking clients.
What a broker adds is reach, discretion and negotiating distance: access to buyers and vendors you cannot find on your own, a confidential process that protects your practice while it is on the market, and someone negotiating on your behalf rather than across your own desk.
The market pays for recurring fees that will survive the principal's departure — not the headline revenue. How goodwill is held, how clients are tied to the practice rather than the practitioner, and how well the fit suits a particular buyer all shape what a firm is genuinely worth.
A practice sales appraisal gives you an honest read on how the open market will value your firm before you take any step towards it.
A formal valuation is prepared for a defined purpose — partnership changes, disputes, tax or family law — and follows the standards those purposes require. A sales appraisal answers a different question: what will the open market actually pay for this practice, and to which buyers.
If you are weighing a sale, the appraisal is usually the more useful starting point. Where a formal valuation is needed, Rob Knights & Co has been valuing accounting firms since 1974.
Opportunities are promoted so that genuine buyers can find them, but no particulars that identify a practice are released to any party until a confidentiality agreement is signed. Staff, clients and competitors learn of a sale when you decide they should — not before.
There is no standard timeframe, and we are wary of anyone who promises one. The two things that genuinely drive the timeline are how prepared the practice is and how quickly the right counterpart appears — and we treat the quality of the outcome as more important than the speed of the deal, because a rushed transaction almost always leaves value on the table.
It depends on the scope of the engagement — a full broking mandate, a standalone appraisal and consulting on a single decision are structured differently. Fees are set out openly in the first conversation, before you commit to anything.
A question we have not covered here is usually best answered in a short, private conversation.
Book a 15-minute call with Michelle
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