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Information Memorandum Template

$165 incl. GST

Purchasers do not make serious offers from a profit and loss statement. This twelve-section Excel workbook sets out the information a buyer needs to properly assess an accounting practice — prepared once, before you go to market.

Delivered as an editable file immediately on purchase, and unbranded, so your completed document goes out as your own.

What's inside

Twelve sections. Everything a buyer will ask for.

An Excel workbook built from the questions purchasers actually raise, in the order they raise them. Work through it once and you have the document a buyer needs to make a considered offer.

01

Practice Profile

Structure, history, ownership and the shape of the firm being offered.

02

Premises

Lease terms, condition and whether the space transfers with the practice.

03

Services & Systems

The work performed and the software it runs on — a first-order question for any buyer.

04

Fees & Income

Where the revenue comes from and how it has moved, presented so it can be tested.

05

Clientele & Billing

Who the clients are and how they are billed, including recurring versus one-off work.

06

Fee Stratas

The distribution of fees across the client base — often the single most revealing table in the document.

07

Top 20 Clients

Concentration laid out plainly, so a buyer can price the risk rather than guess at it.

08

Bankings & Debtors

Collections, work in progress and debtor position — where deals commonly come unstuck.

09

Staff & Personnel

Roles, tenure and entitlements, and who the practice depends on to keep running.

10

Plant & Equipment

What is included in the sale, what is leased, and what stays behind.

11

Compliance & Risk

Registrations, obligations and exposures a purchaser will want addressed before signing.

12

Sale & Transition

Terms sought, timing, and the handover — the section that shapes the offer you receive.

Why it matters

No purchaser makes a serious offer from a profit and loss statement.

Preparation decides how a sale runs. Incomplete information is the most common reason negotiations stall, and the most common reason a buyer discounts.

Going to market unprepared

  • Weeks of back-and-forth as a buyer asks for information one question at a time.
  • Offers pitched low because the purchaser is pricing uncertainty as well as the practice.
  • Figures corrected midway through, which costs you credibility at the worst moment.
  • Interested parties losing momentum and moving on to a better-presented opportunity.

Going to market prepared

  • One document that answers what a buyer needs to know before they ask.
  • A structure drawn from decades of practice sales, not adapted from generic business templates.
  • The gaps in your own information surfaced early, while there is still time to address them.
  • A practice that presents as organised and transparent — which is itself part of the value.

Who it's for

Useful from either side of the table

If you are selling

Prepare it before you go to market. Accuracy matters more than polish — nothing stalls a negotiation faster than a figure that has to be corrected. Completing it also tells you what you do not currently have to hand, which is worth knowing early.

If you are buying

If a vendor has given you nothing beyond financials, send this across. It sets out the information you are entitled to consider, and gives the seller a clear structure to work to rather than an open-ended request.

Running the whole transaction yourself?

This template is included in the complete DIY toolkit, alongside the confidentiality agreement, offer template, due diligence checklist, client and staff communication guide, and Michelle Knights' full recorded briefing on the sale process.

Before you buy

Everything you need to know

Instant delivery

The workbook is sent by email immediately after purchase, as an editable Excel file. The download link does not expire, so you can return to it as your preparation progresses.

Copyright & licence

Licensed to the purchasing individual or firm for use in their own transaction. The data sheets carry no Rob Knights branding, so your completed document goes out as your own. It may not be resold or shared as a blank template. Group licensing — broking@robknightsbroking.com.au

Questions before you buy

If you are weighing up whether to sell independently or have the process managed, get in touch at broking@robknightsbroking.com.au or call (02) 9233 4333.

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