Selling your accounting practice
Experience and dedication — and the right buyer for your firm
Our personalised, proactive broking service is much more than an introduction. We manage every element of the sale on your behalf — promotion, sourcing, evaluation, qualification and negotiation — so the transaction is handled while you keep running your practice.
Your most important transaction, negotiated on your behalf
The sale of your practice is likely the largest professional transaction of your career — and the one you have the least practice at. As licensed brokers with a database of qualified buyers built over decades in the profession, we discreetly bring together vendors and purchasers with the right cultural fit, and bring you only buyers who are willing and ready to acquire. You negotiate from strength, with someone at arm's length doing the negotiating.
What lifts a sale — and what quietly costs you
Most principals focus on the multiple. The outcomes that hold after settlement are decided by three things that get far less attention.
Preparation before market
Fees that do not depend on you personally, systems the practice runs on, goodwill that will transfer — these are built before you go to market, not negotiated afterwards. The earlier the work starts, the stronger the position.
Fit lifts the price
The right buyer — matched on clients, culture and location — pays more and protects the transition. The objective is never the largest crowd of buyers. It is the right one, found discreetly.
Structure that holds
Price is one line of the deal. Retention, payment terms and your transition arrangements decide what you actually bank — and a well-structured deal is what stops a strong price unravelling after settlement.
Our practice selling services
Engage us for the full sale or for a single stage — from a first read on what your practice is worth through to settlement.
Practice broking services
As licensed brokers with an active database of prospective buyers eager to learn of acquisition opportunities, we discreetly bring together vendors and purchasers with the right cultural fit — and minimise your stress by bringing you only qualified buyers who are willing and ready to make an acquisition.
Practice sales appraisals for vendors
More useful than a formal valuation when selling, an appraisal shows how the open market will value your firm for sale. Whether you are contemplating a sale or simply want to gauge what your practice is worth should you take it to market, this is where to start.
Structuring & negotiation
We structure and negotiate the deal on your behalf as the vendor — price, retention, payment terms and your transition — so the transaction completes cleanly and the outcome holds after settlement.
Consulting services
Independent, expert advice on any aspect of the sale process, tailored to your specific needs — whether you are years from a decision, preparing the practice for market, or negotiating a sale you sourced yourself.
From appraisal to settlement
A managed, confidential process — run on your behalf from the first conversation, while you keep running the practice.
Appraisal
An honest read on how the open market will value your firm, and what would lift it — before you commit to anything.
Positioning
We prepare the practice for market — the information buyers will need, presented so your firm's strengths carry.
Confidential promotion
The opportunity is promoted without identifying your practice. No particulars are released until a confidentiality agreement is signed.
Qualified buyers
Only buyers who are willing, ready and the right fit reach you. We negotiate on your behalf — price, retention and terms.
Settlement & transition
Through due diligence to completion, with a transition arrangement structured around how you want to exit.
Why sell your practice with Rob Knights Practice Broking
An extensive database
Access to a vast network of interested parties — acquirers actively seeking opportunities across the profession, built and maintained over decades of working with accounting firms.
Expert guidance
Professional advice at every stage of the sales process, from the first appraisal of what your practice is worth through to the structure of the final deal.
Flexible support
From initial discussions to final negotiations, we are here to help — managing the full sale as your broker, or advising independently on a single decision.
“I seriously considered selling my own practice myself. I'm glad I didn't. Michelle understood that finding the right home for my team mattered more than squeezing out an extra dollar. Honest, direct, knowledgeable — I'd recommend them without hesitation.”
A Brisbane practitioner · Registered Tax Agent
Read the story behind this sale
The Seller's Guide
Selling Your Accounting Practice covers what drives the value of a firm, how a confidential sale runs from appraisal to settlement, and the decisions to settle before you go to market — the same ground we walk through with our broking clients.
Request your copy and it will be with you in moments.
Download the seller's guide
Talk your sale through with Michelle
Whether you are years from a decision or ready to go to market, the most useful first step is a private conversation. An honest read on what your practice is worth, what would lift it, and how a confidential sale would run — no agenda, no pressure.
Book a 15-minute call with Michelle
Confidential by default
Your practice is promoted so that genuine buyers can find the opportunity — but no particulars that identify it are released to any party until a confidentiality agreement is signed. Your staff, your clients and your competitors learn of the sale when you decide they should.
Selling a legal practice instead? Read about selling your law firm
Prefer to manage the process without a broker?
If you’d like to handle your practice sale or purchase independently but still want access to professional tools and proven frameworks, our DIY resources give you the same structure we use with our broking clients—just without the commission.
Whether you need to prepare your practice for sale or manage the full transaction yourself, these step-by-step resources include checklists, templates, and practical insights to help you plan, present, and negotiate effectively.
Choose the Information Memorandum Template to professionally showcase your practice to potential buyers, or the Buy or Sell Without a Broker – DIY Toolkit for a complete end-to-end guide through the entire process.
And if you decide you’d like support at any stage, our full broking services are always available to guide you through the process.
View sold practices
At Rob Knights Practice Broking, we’ve successfully connected accounting practices and financial services businesses with the right buyers and partners. From small firms to larger practices, our track record demonstrates the value of our expertise and the results we consistently deliver.
Alternatively browse our current listings to find the right opportunity for your business goals.
Selling an accounting practice, answered
What is my accounting practice worth?
What the market pays for is recurring fees that will survive your departure — not the headline revenue. How your goodwill is held, how clients are tied to the practice rather than to you personally, and how well the firm fits a particular buyer all move the figure, in both directions.
A practice sales appraisal gives you an honest read on how the open market will value your firm — before you commit to anything.
When should I start preparing for a sale?
Earlier than most principals do. The things that lift a sale price — goodwill that transfers, systems the practice runs on, fees that do not depend on you personally — take years to build, not months. Starting the conversation well before you intend to sell means you go to market on your terms rather than the calendar's.
How do I keep the sale confidential from staff and clients?
Your practice is promoted so that genuine buyers can find the opportunity, but no particulars that identify it are released to any party until a confidentiality agreement is signed. Your team and your clients learn of the sale when you decide they should — and a well-planned announcement, at the right point in the process, is part of how we manage a sale.
Will you just find me the highest bidder?
No — and chasing one is usually a mistake. The objective is never the largest crowd of buyers; it is the right one, found discreetly. Fit — clients, culture, location — is what lifts the price a buyer is willing to pay and protects the transition after settlement. A high offer from the wrong buyer tends to unravel in retention.
What happens to my team and my clients?
For most principals this matters as much as the price, and it should. Where your team lands and how your clients are looked after depends almost entirely on choosing a buyer whose culture and client approach fit yours — which is why fit sits at the centre of how we qualify buyers, not as an afterthought once the money is agreed.
How long will I need to stay on after settlement?
Transition arrangements are negotiated as part of the deal, not imposed by convention — the right period depends on how transferable the client relationships are and what the buyer needs to hold them. It is one of the levers we structure alongside price and retention, so the arrangement suits how you want to exit.
Can I sell my practice without a broker?
Yes, and some principals do it well — usually where a buyer is already known and the parties are experienced. For those managing their own sale, our Buy or Sell Without a Broker DIY Toolkit provides the structure, templates and professional insights we use with broking clients.
Where a broker earns their place is in finding buyers you cannot, keeping the process confidential, and negotiating at arm's length — it is difficult to hold a strong position across the table when the practice being discussed is your own.
The questions that matter most are usually specific to your practice. Start with the guide, or talk it through privately.
Book a 15-minute call with MichelleStay ahead of the game with our monthly newsletter, MAP Memo.
- Ph: (02) 9233 4333
- Email: broking@robknightsbroking.com.au
- Located in Sydney
- Serving practices Australia-wide
